Nike AJ2 x Shelflife Launch, South Africa

MOEA collaborated with Mamakashaka creative agency to conceptualise and complete the installation of a pop-up stores to host the launch of a new collaboration sneaker between Nike Air Jordan and  Shelflife, in Johannesburg. Shelflife is South Africa’s leading premium sneaker and streetwear store.

Established in 2006 in Cape Town, the brand grew from strength to strength, opening their second door in the heart of Johannesburg after 10 years of business.